TubeMogul was initially founded as a video syndication and analytics company. Their founders wanted to create a service that tracked trends in videos across the Internet. In 2009, TubeMogul acquired Illumenix, a flash player analytics company and that same year, the company expanded into the realm of paid media with the addition of PlayTime, an online video advertising network.
In April 2011, leveraging its experience in real-time analytics and insights, TubeMogul launched its media buying platform for brand advertisers. The platform provides a single solution for real-time media buying, targeting, ad serving, optimization, and measurement.
In May 2013, TubeMogul associated with BrightRoll, Innovid, LiveRail, SpotXchange launched OpenVV an open source viewability solution for measuring ad viewability that is aligned with commonly agreed upon industry standards.
In June 2013, TubeMogul premiered BrandPoint, a powerful new tool that enables brands and agencies to buy digital video advertising on a cost per gross rating point (GRP) basis. Brands and agencies can now plan, execute and measure digital video advertising the same way they do TV.
TubeMogul is a Brand-Focused Video Marketing Company
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers.
The company only partners with premium and transparent inventory sources – including direct publishers and private networks – to deliver video to any audience, in any format, on any device. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed and who watched them. Using PlayTime means never having to choose engagement and accountability over reach.
Beyond advertising, brand marketers can use TubeMogul’s OneLoad video distribution to seed their content on multiple sites and the company’s video analytics to measure and compare the performance of their owned, paid and earned video media.