On February 18, 2010, HBO launched HBO Go, a website which features 600 hours of content available for streaming in standard or high definition. Content includes HBO original programming, movies, comedy specials, documentaries, sports, and late night adult programming. It is available to HBO subscribers of Verizon FiOS, AT&T U-verse, Google TV, Charter Communications, Cox Communications, DirecTV, Dish Network, and Suddenlink Communications. The HBO Go iPad, iPhone, and Android app launched on April 29, 2011. The app was downloaded over one million times in its first week, and had over three million downloads by the end of June 2011. Time Warner Cable is projected to launch HBO GO in January 2012 after beta testing is complete.
HBO GO is the successor to HBO on Broadband, originally launched in January 2008 to Time Warner Cable customers in Green Bay and Milwaukee, Wisconsin. It featured 400 hours of movies and original series that could be downloaded to computers, at no extra charge for HBO subscribers; viewers had to be a digital cable customer who was an HBO subscriber, and used their cable company as their internet service provider. Programming included 130 movie titles that rotated monthly and top hits ranging from movies, series and specials.
On October 11, 2011, it was announced that HBO GO would be available through the Roku streaming player, though under the same requirements that a cable or satellite subscription to HBO is required. It is unknown if there are any plans to offer HBO GO on a standalone subscription basis like some channels are offered on Roku.
As of March 27, 2012, HBO GO is available on Xbox 360 as an app; both HBO GO and Xbox Live Gold subscriptions are required to use the app. In June 2012, the Android app became available through the Amazon Appstore, and can be downloaded on the Amazon Kindle Fire. On June 19, 2013 the service became available through Apple TV.
As of March 27, 2012, HBO GO is available on Xbox 360 as an app; both HBO GO and Xbox Live Gold subscriptions are required to use the app.
HBO's CEO is considering making the company's HBO Go online streaming service available to consumers who don't have cable, according to a report. "Right now we have the right model," HBO chief executive Richard Plepler told Reuters on Wednesday. "Maybe HBO GO, with our broadband partners, could evolve."
HBO Go, which has about 6.5 million registered users, requires a subscription to a cable operator. However, Plepler mused that the service could conceivably be packaged with a broadband service offering. Broadband customers could pay $10 or $15 extra for HBO to be added to the service, Plepler said, adding, "We would have to make the math work."
Plepler's comments come as Netflix and Hulu Plus are disrupting the standard cable TV programming model in which consumers get a package of channels for a monthly fee. Comparatively, those streaming services provide 24/7 on-demand programming in which consumers can choose shows and movies when they want to watch them.