Smartphone
The true definition of a Smartphone is: a cellular phone that is able to perform many of the functions of a computer, typically having a relatively large screen and an operating system capable of running general-purpose applications.
To dive deeper into Smartphones, it is a cellular telephone with built-in applications and Internet access. In addition to digital voice service, modern smartphones provide text messaging, e-mail, Web browsing, still and video cameras, MP3 player and video playback and calling. In addition to their built-in functions, smartphones run myriad free and paid applications, turning the once single-minded cellphone into a mobile personal computer. For an overview of included and nice-to-have features, see Smartphone features.
It Took More than a Decade
In 1994, IBM & BellSouth introduced a combination phone & PDA called the Simon Personal Communicator. Often touted as the 1st Smartphone, Simon was costly and heavy. It took another decade before smartphones became small & powerful enough to be widely used. Introduced in 2002, & due to its focus on e-mail, BlackBerry became the popular, corporate Smartphone, amassing a huge audience over the years. In 2007, the iPhone changed the industry forever.
Features & Applications
According to a ComScore report released on May 12, 2011, nearly one in five smartphone users are tapping into check-in services like Foursquare and Gowalla. A total of 16.7 million mobile phone subscribers used location-based services on their phones in March 2011. Research published by Forrester Research in mid-2013 revealed that in a survey of 13,000 iPhone users and 15,000 Android users in the U.S., weather apps were the most popular across both platforms, followed by social networking, navigation/mapping, and gaming apps. The results of the Forrester survey also showed that app usage is higher on iOS when compared to Android. Some smartphones are equipped with a television-viewing function and a second screen app allows the user to engage in media multitasking.
Market Share
For several years, the demand for smartphones has outpaced other products on the mobile phone market. According to a 2012 survey, around half of U.S. mobile consumers own smartphones. They could account for around 70% of all U.S. mobile devices by 2013; in the 25 to 34 age group, smartphone ownership is so far reported at 62%. For the third quarter of 2011, the NPD Group reported that in the U.S., the proportion of handset sales that were made up of smartphones reached 59% for consumers aged 18 and over.
Mobile Revenue Projections
Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated -- and that has eMarketer boosting its 2013 mobile-advertising forecast. According to the firm, U.S. mobile advertising will be a $7.29 billion industry in 2013, $100 million more than eMarketer projected in December 2012.
The true definition of a Smartphone is: a cellular phone that is able to perform many of the functions of a computer, typically having a relatively large screen and an operating system capable of running general-purpose applications.
To dive deeper into Smartphones, it is a cellular telephone with built-in applications and Internet access. In addition to digital voice service, modern smartphones provide text messaging, e-mail, Web browsing, still and video cameras, MP3 player and video playback and calling. In addition to their built-in functions, smartphones run myriad free and paid applications, turning the once single-minded cellphone into a mobile personal computer. For an overview of included and nice-to-have features, see Smartphone features.
It Took More than a Decade
In 1994, IBM & BellSouth introduced a combination phone & PDA called the Simon Personal Communicator. Often touted as the 1st Smartphone, Simon was costly and heavy. It took another decade before smartphones became small & powerful enough to be widely used. Introduced in 2002, & due to its focus on e-mail, BlackBerry became the popular, corporate Smartphone, amassing a huge audience over the years. In 2007, the iPhone changed the industry forever.
Features & Applications
- Display: Screens on smartphones vary largely in both display size and display resolution. The most common screen sizes range from 3 inches to over 5 inches (measured diagonally).
- Radio and Television
- Popular Applications
According to a ComScore report released on May 12, 2011, nearly one in five smartphone users are tapping into check-in services like Foursquare and Gowalla. A total of 16.7 million mobile phone subscribers used location-based services on their phones in March 2011. Research published by Forrester Research in mid-2013 revealed that in a survey of 13,000 iPhone users and 15,000 Android users in the U.S., weather apps were the most popular across both platforms, followed by social networking, navigation/mapping, and gaming apps. The results of the Forrester survey also showed that app usage is higher on iOS when compared to Android. Some smartphones are equipped with a television-viewing function and a second screen app allows the user to engage in media multitasking.
Market Share
For several years, the demand for smartphones has outpaced other products on the mobile phone market. According to a 2012 survey, around half of U.S. mobile consumers own smartphones. They could account for around 70% of all U.S. mobile devices by 2013; in the 25 to 34 age group, smartphone ownership is so far reported at 62%. For the third quarter of 2011, the NPD Group reported that in the U.S., the proportion of handset sales that were made up of smartphones reached 59% for consumers aged 18 and over.
Mobile Revenue Projections
Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated -- and that has eMarketer boosting its 2013 mobile-advertising forecast. According to the firm, U.S. mobile advertising will be a $7.29 billion industry in 2013, $100 million more than eMarketer projected in December 2012.
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