Welcome to the 2013 “Technology Guide – Understanding What Drives Today’s Media.” We are experiencing the most drastic change this industry has ever seen. This guide is for any sales team that is looking to stay on the cutting edge of new technologies, products, and platforms. Technological advances have not only changed what most of us sell, but it has changed how we sell them. No longer can we afford not knowing how each technology, product or latest platform developed is impacting your sales organization. Additionally, we have moved into an era where we must know how these technologies and changes impact those we sell against. In this day and age, you cannot know your competitive advantage, without first having a fundamental understanding on what new technologies have been created or are being used to create competitive advantages for another sales team. The line of “internal vs. external” products is completely blurred without first understanding what is shaping our industry today.
Not only accepting change, but welcoming change will be the durable competitive advantage of all future successful sales teams. I believe the quote below sums up the media industry and speaks to the necessity of any sales team being “agents of change.”
As our Industry navigates this brave new digital world, it must embrace the change that comes with this paradigm shift if companies are not just to survive but to thrive. The growing ubiquity of digital media platforms represents perhaps the greatest moment of value expansion this industry has ever seen; but the realization of this value may not be easy and there will be winners and losers along the way.
- comScore
Clarity precedes mastery. The clearer you are with understanding the evolution of our industry, the more success you will have. This will be lasting success; this will be YOUR durable competitive advantage.
-Jesse Walton
Not only accepting change, but welcoming change will be the durable competitive advantage of all future successful sales teams. I believe the quote below sums up the media industry and speaks to the necessity of any sales team being “agents of change.”
As our Industry navigates this brave new digital world, it must embrace the change that comes with this paradigm shift if companies are not just to survive but to thrive. The growing ubiquity of digital media platforms represents perhaps the greatest moment of value expansion this industry has ever seen; but the realization of this value may not be easy and there will be winners and losers along the way.
- comScore
Clarity precedes mastery. The clearer you are with understanding the evolution of our industry, the more success you will have. This will be lasting success; this will be YOUR durable competitive advantage.
-Jesse Walton