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Google Chrome

8/29/2013

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Google Chrome

Google Chrome is a freeware web browser developed by Google. It was first released as a beta version for Microsoft Windows on September 2, 2008, and as a stable public release on December 11, 2008. Net Applications has indicated that Chrome is the third-most popular web browser when it comes to the size of its user base, behind Internet Explorer and Firefox.  StatCounter, however, estimates that Google Chrome has a 39% worldwide usage share of web browsers making it the most widely used web browser in the world. Before Chrome, Google had one of the most successful, most recognized Web apps around: Google Search. But except for a toolbar and paying companies like Mozilla to make Google the default search in their browsers, it didn't have a product of its own to promote the Web with.  Chrome changed that, and is now one of Google's most profitable products.

Grabbing Market Share and Headlines
While Firefox had spent years slowly chipping away at IE's dominance, few people outside of Google expected Chrome to be a viable competitor. Chrome rocketed to more than 1 percent of the market just a day after its release, according to some reports. People were excited and ready for something new in the browser world. Google said that Chrome's focus was on speed and simplicity, and it worked.

Chrome's big selling point was its speed, but that wasn't enough to sell it initially. It shed nearly two-thirds of its initial market share before the end of 2008. Fast and simple were good selling points, but people also wanted a browser that wasn't going to crash on them, and that could be at least somewhat extensible.  A few months later, with Chrome out of beta the browser began a rise that could be charitably described as "meteoric." Five years on, its market share still increasing on the desktop but much more slowly, and the browser is now used by nearly as many people who use Firefox. On the other side of the coin, Internet Explorer now sits around 56 percent of the market. It's doubtful that Chrome's gains are fully attributable to IE's losses, but many of them probably are.

Beyond Speed
The market share shift came about because Google was able to develop a browser that lived up to its hype. Chrome's initial emphasis on speed and simplicity rarely wavered, and was soon joined by a focus on stability and security. Google wound up challenging assumptions in all four of those areas, and in the process built a browser with phenomenal reach.

One feature that proved to be a game-changer was the six-week rapid-release cycle. Browsers had been receiving major updates annually at best before Chrome. When Chrome launched, it was on a quarterly schedule, but doubling that meant that the browser updated security and stability fixes twice as fast.

In mimicking a mobile app's seamless updates that just occurred without the user having to go download the new version, Chrome was able to accomplish several goals at once. Not only did it become less noticeable when Google shipped those pesky but important security and stability fixes, but fans got accustomed to regular updates, and Chrome's own engineers were able to focus on introducing new features like the private browsing "Incognito" mode, automatic page translation, sandboxing, Native Client, and supporting the messy and unfinished alphabet soup of next-generation Web technologies like HTML5, CSS3, newer JavaScript APIs, WebGL and WebRTC with relative ease.

As it stands today, Chrome is a leader in pushing for future-tech Web technologies, and thanks to Chrome OS, which runs the browser as the operating system and the Web is the only platform available, Google has become even more heavily invested in developing the Web to compete with the native code that powers proprietary operating systems.

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Mac OS (Apple)

8/29/2013

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Mac OS

Mac OS is a series of graphical user interface-based operating systems developed by Apple Inc. for their Macintosh line of computer systems. The original version was the integral and unnamed system software first introduced in 1984 with the original Macintosh, and referred to simply as the "System" software. The System was renamed to Mac OS in 1996 with version 7.6. The System is credited with popularizing the graphical user interface concept.

Mac OS releases have existed in two major series. Up to major revision 9, from 1984 to 2000, it is historically known as Classic Mac OS. Major revision 10 (revisioned minorly, such as 10.0 through 10.9), from 2001 to present, has had the brand name of Mac OS X and now OS X. Both series share a general interface design and some shared application frameworks for compatibility, but also have deeply different architectures.

Design
Apple's original inception of the System deliberately sought to minimize the user's conceptual awareness of the operating system. Tasks which required more operating system knowledge on other systems would be accomplished by intuitive mouse gestures and simple graphic controls on a Macintosh, making the system more user-friendly and easily mastered. This would differentiate it from then current systems, such as MS-DOS, which were more technically challenging to operate.

The core of the system software was held in ROM, with updates originally provided free of charge by Apple dealers (on floppy disk). The user's involvement in an upgrade of the operating system was also minimized to running an installer, or simply replacing system files. This simplicity is what differentiated the product from others.

Versions

Early versions of Mac OS were compatible only with Motorola 68000-based Macintoshes. As Apple introduced computers with PowerPC hardware, the OS was ported to support this architecture. Mac OS 8.1 was the last version that could run on a "68K" processor (the 68040). OS X, which has superseded the "Classic" Mac OS, is compatible with only PowerPC processors from version 10.0 ("Cheetah") to version 10.3 ("Panther"). Both PowerPC and Intel processors are supported in version 10.4 ("Tiger", Intel only supported after an update) and version 10.5 ("Leopard").

The early Macintosh operating system initially consisted of two pieces of software, called "System" and "Finder", each with its own version number.  System 7.5.1 was the first to include the Mac OS logo (a variation on the original Happy Mac startup icon), and Mac OS 7.6 was the first to be named "Mac OS".  Before the introduction of the later PowerPC G3-based systems, significant parts of the system were stored in physical ROM on the motherboard. The initial purpose of this was to avoid using up the limited storage of floppy disks on system support; given that the early Macs had no hard disk (only one model of Mac was ever actually bootable using the ROM alone, the 1991 Mac Classic model). This architecture also allowed for a completely graphical OS interface at the lowest level [clarify] without the need for a text-only console or command-line mode. Boot time errors, such as finding no functioning disk drives, were communicated to the user graphically, usually with an icon or the distinctive Chicago bitmap font and a Chime of Death or a series of beeps. This was in contrast to computers of the time, which displayed such messages in a mono-spaced font on a black background, and required the use of the keyboard, not a mouse, for input. To provide such niceties at a low level, Mac OS depended on core system software in ROM on the motherboard, a fact that later helped to ensure that only Apple computers or licensed clones (with the copyright-protected ROMs from Apple) could run Mac OS.


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Java

8/29/2013

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Java 

JavaScript is a programming language used to make web pages interactive. It runs on your visitor's computer and doesn't require constant downloads from your website. JavaScript is often used to create polls and quizzes.

JavaScript support is built right into all the major web browsers, including Internet Explorer, Firefox and Safari. Provided that the visitors to your site are using web browsers that support JavaScript (most do) and have JavaScript enabled (it is by default), then your JavaScript will run when they visit the page.

Java is the foundation for virtually every type of networked application and is the global standard for developing and delivering mobile applications, games, Web-based content, and enterprise software. With more than 9 million developers worldwide, Java enables you to efficiently develop, deploy and use exciting applications and services.

From laptops to datacenters, game consoles to scientific supercomputers, cell phones to the Internet, Java is everywhere.  Here is a glance at just a few statistics:
  • 1.1 billion desktops run Java
  • 930 million Java Runtime Environment downloads each year
  • 3 billion mobile phones run Java
  • 31 times more Java phones ship every year than Apple and Android combined
  • 100% of all Blu-ray players run Java
  • 1.4 billion Java Cards are manufactured each year
  • Java powers set-top boxes, printers, games, car navigation systems, ATMs, lottery terminals, medical devices, parking payment stations, and more.

Why Software Developers Choose Java
Java has been tested, refined, extended, and proven by a dedicated community of Java developers, architects and enthusiasts. Java is designed to enable development of portable, high-performance applications for the widest range of computing platforms possible. By making applications available across heterogeneous environments, businesses can provide more services and boost end-user productivity, communication, and collaboration—and dramatically reduce the cost of ownership of both enterprise and consumer applications. Java has become invaluable to developers by enabling them to:

  • Write software on one platform and run it on virtually any other platform
  • Create programs that can run within a web browser and access available web services
  • Develop server-side applications for online forums, stores, polls, HTML forms processing, and more
  • Combine applications or services using the Java language to create highly customized applications or services
  • Write powerful and efficient applications for mobile phones, remote processors, consumer products, and practically any other electronic device

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Windows (Microsoft)

8/29/2013

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Windows

Microsoft Windows is a series of graphical interface operating systems developed, marketed, and sold by Microsoft.

Microsoft introduced an operating environment named Windows on November 20, 1985 as a graphical operating system shell for MS-DOS in response to the growing interest in graphical user interfaces (GUI).  Microsoft Windows came to dominate the world's personal computer market with over 90% market share, overtaking Mac OS, which had been introduced in 1984.  As of September 2013, the most recent versions of Windows for personal computers, mobile devices, server computers and embedded devices are respectively Windows 8, Windows Phone 8, Windows Server 2012 and Windows Embedded 8.

Windows 8, the successor to Windows 7, was released generally on October 28, 2012. A number of significant changes were made on Windows 8, including the introduction of a user interface based around Microsoft's Metro design language with optimizations for touch-based devices such as tablets and all-in-one PCs. These changes include the Start screen, which uses large tiles that are more convenient for touch interactions and allow for the display of continually updated information, and a new class of apps which are designed primarily for use on touch-based devices. Other changes include increased integration with cloud services and other online platforms (such as social networks and Microsoft's own SkyDrive and Xbox Live services), the Windows Store service for software distribution, and a new variant known as Windows RT for use on devices that utilize the ARM architecture

Windows Interface
Windows 8 uses a new graphical user interface (long known as Metro ) named Modern UI . This environment is based on a brand new splash screen consists of dynamic tiles, similar to those found on the operating system Windows Phone . Each tile represents an application, and may have no practical information you enter in the application. For example, the Messages application shows the number of unread messages so that the Weather app shows the temperature depending on the location of the user. These applications are launched in full screen, and are able to transmit information between them.  Applications in the new interface are developed with the new platform Windows Runtime, using various programming languages ​​such as C + +, Visual Basic, C #, and HTML combined with JavaScript.

The traditional office environment is accessible from a tile. The start button on the taskbar has been moved to the charm bar, accessible by plating the cursor / finger at the bottom left of the screen. This opens the start screen, hotspot Windows 8, rather than the traditional start menu.

The applications developed for this new environment were previously referenced as applications for Metro style development; they allow the user to stay in the same environment as the main office with a design in this whole system

Goals 
During the development of Windows 8 Microsoft were to include the following objectives: 
  • Increase the usability of Windows on touch-screens through integration of a new user interface
  • Improve clarity by removing the glass effects the Aero interface
  • Increase the stability and speed

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Android

8/27/2013

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Android

Android is a Linux-based operating system designed primarily for touch screen mobile devices such as smartphones and tablet computers. Initially developed by Android, Inc., which Google backed financially and later bought in 2005, Android was unveiled in 2007 along with the founding of the Open Handset Alliance: a consortium of hardware, software, and telecommunication companies devoted to advancing open standards for mobile devices. The first Android-powered phone was sold in October 2008.

Android is open source and Google releases the code under the Apache License. This open-source code and permissive licensing allows the software to be freely modified and distributed by device manufacturers, wireless carriers and enthusiast developers. Additionally, Android has a large community of developers writing applications ("apps") that extend the functionality of devices, written primarily in a customized version of the Java programming language. In October 2012, there were approximately 700,000 apps available for Android, and the estimated number of applications downloaded from Google Play, Android's primary app store, was 25 billion.  A developer survey conducted in April–May 2013 found that Android is the most popular platform for developers, used by 71% of the mobile developer population.

These factors have contributed towards making Android the world's most widely used Smartphone platform, overtaking Symbian & iOS (Apple) in 2011, and the software of choice for technology companies who require a low-cost, customizable, lightweight operating system for high tech devices without developing one from scratch. As a result, despite being primarily designed for phones and tablets, it has seen additional applications on televisions, games consoles, digital cameras and other electronics. Android's open nature has further encouraged a large community of developers and enthusiasts to use the open-source code as a foundation for community-driven projects, which add new features for advanced users or bring Android to devices which were officially released running other operating systems.

In July 2013 there were 11,868 different models of Android device, scores of screen sizes and eight OS versions simultaneously in use.  As of May 2013, a total of 900 million Android devices have been activated and 48 billion apps have been installed from the Google Play store.

Beyond Smartphones & Tablets
The open and customizable nature of Android allows it to be used on other electronics, including laptops and netbooks, smartbooks smart TVs (Google TV) and cameras (Nikon Coolpix S800c and Galaxy Camera).  In addition, the Android operating system has seen applications on smart glasses (Google Glass), wristwatches, headphones, car CD and DVD players, mirrors, portable media players and landlines or Voice over IP phones.  Ouya, a video game console running Android, became one of the most successful Kickstarter campaigns, crowdfunding $8.5 million for its development and was later followed by other Android-based video games consoles such as Project Shield from Nvidia.

In 2011, Google demonstrated "Android@Home", a new home automation technology which uses Android to control a range of household devices including light switches, power sockets and thermostats.  Prototype light bulbs were announced that could be controlled from an Android phone or tablet, but Android head Andy Rubin was cautious to note that "turning a light bulb on and off is nothing new," pointing to numerous failed home automation services. Google, he said, was thinking more ambitiously and the intention was to use their position as a cloud services provider to bring Google products into customers' homes.


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DSPs

8/26/2013

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DSPs

A demand-side platform (DSP) is a system that allows buyers of digital advertising to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).

DSPs are unique because they incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads. The sophistication of the level of detail that can be tracked by DSPs is increasing, including frequency information, multiple forms of rich media ads, and some video metrics. Many third parties are integrating with DSPs to provide better tracking.

Features
First and foremost, data is driving this new trend toward buying platforms.  

Data - with technology's help - is bringing insight into media buying such that buyers can understand the value of impressions before they ever consummate a buy which in turn eliminates waste.  Eventually, as real-time bidding takes hold, advertisers will be able to:

  • Buy per impression
  • Target using key advertiser data points
  • Map to ROI goals
  • And all in real-time eliminating waste as never before

Efficiency in the digital marketplace only gets better from here - assuming that the heavy hand of regulation does not drop down too forcefully from above.

Extent of Reach
Reach is one of the major differentiators of DSPs. When you are dealing with audience targeting (retargeting) or contextual targeting, reach (or the number of sites and impressions available) is crucial to achieving scale.

The reach of the RTB ecosystem is unparalleled in the history of online display advertising. DSPs centralize access to inventory from well over a dozen supply-side platforms (SSPs), enabling access to a pool of over 15 billion impressions per day and rising. With the relatively recent addition of the Facebook Exchange (FBX), there is no question that DSPs have the upper hand in terms of reach.  This means that with the right targeting data, you can basically find your audience anywhere on the web (whether or desktops, tablets, or mobile devices) and show them your ads.


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DoubleClick

8/24/2013

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DoubleClick

DoubleClick is one of the largest providers of online marketing solutions, headquartered in New York City.  DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.

DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. Today, it focuses on uploading ads and reporting their performance.

Products
DoubleClick offers technology products and services that are sold primarily to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns. The company's main product line is formally known as DART, which is designed for advertisers and publishers.

DART automates the administration effort in the ad buying cycle for advertisers (DoubleClick for Advertisers, or DFA) and the management of ad inventory for publishers (DoubleClick for Publishers, or DFP). It is intended to increase the purchasing efficiency of advertisers and to minimize unsold inventory for publishers.  DART Enterprise is the rebranded version of NetGravity AdServer, which DoubleClick acquired with its purchase of NetGravity in 1999. Unlike the DFA and DFP products which are both Software as a Service SaaS products, DART Enterprise is a standalone product running on Linux.

In 2004, DoubleClick acquired Performics.  Performics offers affiliate marketing, search engine optimization, and search engine marketing solutions. The marketing solutions were integrated into the core DART system and rebranded DART search.  DoubleClick Advertising Exchange (released Q2 2007) attempts to go even further by connecting both media buyers and sellers on an exchange much like a traditional stock exchange.

Data Collection
DoubleClick targets along various criteria. Targeting can be accomplished using IP addresses, business rules set by the client or by reference to information about users stored within cookies on their machines. Some of the types of information collected are:
  • Web browser
  • Operating System
  • ISP
  • Bandwidth
  • Time of day
In addition, the cookie information may be used to target ads based on the number of times the user has been exposed to any given message. This is known as "frequency capping".

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Rentrak

8/24/2013

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Rentrak

Rentrak is a global media measurement and research company serving the entertainment industry.  Rentrak is headquartered in Portland, Oregon, United States, with additional U.S. and international offices and employs more than 450 people worldwide.

Rentrak has developed metrics to be used as database currencies for the evaluation and selling of entertainment content across many platforms including box office, multi-screen television, and home video. The company tracks viewing behavior from more than 20 million televisions across all 210 markets. The company is the only company in the industry to provide video on demand measurement, obtained from set-top box data, and is also the sole provider of real-time box office ticket sales intelligence worldwide.  Rentrak publishes weekly entertainment charts ranking the top ten in box office, video on demand, DVD sales and rentals, video game sales and TV engagement.

Rentrak began as a nationwide video chain named National Video, which was founded and incorporated in 1977.National Video founder, Ron Berger, developed what is now known as the pay-per-transaction (PPT) system, which allows studios and retailers to lease movie titles instead of purchasing them. The company went public in 1986.

In 1988, facing competition from rival Blockbuster Video, Berger sold the National Video franchise chain and renamed the company Rentrak.  In December 2009, Rentrak acquired Nielsen EDI, a leader in box office measurement, for $15 million. The deal made Rentrak the sole provider of worldwide box office ticket sales information for studios and industry analysts.  As of Nov 14, 2011, the company passed the 100-client station mark for its local television measurement service and now has almost 200 station clients, across a multitude of station groups and markets, using its StationView Essentials product for daily media measurement.

Mark Cuban, Internet billionaire, owner of the NBA’s Dallas Mavericks and the HDNet networks, purchased 120,000 more Rentrak shares on Aug 22, 2011 and holds an 8.7 percent ownership stake in the company.

TV Everywhere Era
The entertainment, television and advertising industries are undergoing fundamental changes with respect to how they manage their businesses. As the leader in multi-screen reporting and analytics, Rentrak's cutting-edge measurement technology is in the middle of this change, delivering precise reporting of the intelligence needed to help move the industry forward.  By establishing tracking and analytical systems that were never before available, Rentrak has become the measurement currency used by movie studios; cable, telco and satellite TV; local television stations; national networks; advertisers; advertising agencies and video on demand content providers to more profitably grow their operations and more effectively compete in this increasingly complex environment.

With the ability to merge television viewing and actual consumer behavior information across all media distribution platforms, only Rentrak is able to provide the stable and robust audience measurement services on which movie, television and advertising professionals have come to rely to better manage their business goals and more precisely target advertising.

From our roots in home entertainment to our leadership role in video on demand measurement to our position as the global box office authority, Rentrak is the entertainment industry's premier source for knowing — every day, every minute, everywhere — who is going to the movies and who is watching TV. As the media and entertainment advertising sectors continue to evolve, Rentrak will be there, precisely measuring movies and TV everywhere the consumer is watching.


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Nielsen

8/22/2013

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Nielsen

The Nielsen Company is a publicly held global information and media company, and is one of the world's leading suppliers of marketing information (Nielsen Consumer, formerly ACNielsen), media information and TV ratings (Nielsen Media Research), online intelligence (Nielsen Online) and mobile measurement (Nielsen Mobile).  Nielsen is active in over 100 countries, and employs some 36,000 people worldwide.  On January 25, 2011 the company issued an IPO raising $1.6 billion in the biggest private equity-backed U.S. IPO since 2006.

While the Nielsen brand is most often associated with television ratings, those TV ratings services comprise approx. one-quarter of the company's business and revenues. After substantial work to simplify the company over the last several years, Nielsen today aligns their business into two divisions: What Consumers Buy and What Consumers Watch

What Consumers Buy
Nielsen's Buy division (approx. two-thirds of global revenues) primarily helps packaged goods companies and retailers (and Wall Street analysts) understand what consumers are buying in terms of categories, brands and products. For example, it is Nielsen's data that measures how much Diet Coke vs. Diet Pepsi is sold in stores, or how much Crest versus Colgate toothpaste is sold. They accomplish this by purchasing and analyzing huge amounts of retail data that measures what is being sold in the store, and they combine it with household panel data that captures everything that is brought into the home. They also can provide insights into how changes in product offerings, pricing or marketing would change sales. Major clients include The Coca-Cola Company, Nestle, Procter & Gamble, Unilever Group and Wal-Mart.

What Consumers Watch
Nielsen's Watch division (approx. one-third of global revenues) primarily measures what consumers are watching on all of the screens in their life: TV, computer, mobile/smartphones, tablets, etc. The company measures consumption of programming and advertising across all distribution points. Nielsen's ratings are used by advertisers and networks to shape the buying and selling of advertising. Major clients include CBS, NBCU, News Corp. and The Walt Disney Company.

History
The company began measuring television audiences in 1950, at a time when the medium was just getting off the ground. Just as with radio, a sampling of homes across the U.S. was used to develop ratings. This information was collected on a device that was attached to a television that recorded what was being watched. In 1953, the company began sending out diaries to a smaller sample of homes (“Nielsen families”) within the survey to have them record what they had watched.  This data was put together with information from the devices. This combination of data allowed the company to statistically estimate the number of Americans watching TV and the demographic breakdown of viewers. This became an important tool for advertisers and networks.  In the 1980s, the company launched a new measurement device known as the “people meter”. The device resembles a remote control with buttons for each individual family member and extras for guests. Viewers push a button to signify when they are in the room and push it again when they leave, even if the TV is still on. This form of measurement was intended to provide a more accurate picture of who was watching and when. In July 2008, Nielsen released the first in a series of quarterly reports, detailing video and TV usage across the ‘three screens’ – Television, Internet and Mobile devices. The A2/M2 Three Screen Report also includes trends in time-shifted viewing behavior and its relationship to online video viewing, a demographic breakdown of mobile video viewers and DVR penetration.


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Wii

8/22/2013

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Nintendo Wii

The Wii is a home video game console released by Nintendo on November 19, 2006. As a seventh-generation console, the Wii competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others.  As of the first quarter of 2012, the Wii leads the generation over PlayStation 3 and Xbox 360 in worldwide sales; in December 2009, the console broke the sales record for a single month in the United States.

The Wii has many advanced features compared to previous Nintendo consoles. For example, the primary wireless controller (the Wii Remote) can be used as a handheld pointing device and detects movement in three dimensions. Another notable feature of the console is WiiConnect24, which enables it to receive messages and updates over the Internet while in standby mode.  Furthermore, it is the first console to offer the Virtual Console service, with which select emulated games from past systems can be downloaded.

In late 2011 Nintendo released a reconfigured model, the "Wii Family Edition", which removed Nintendo GameCube compatibility; this model was not released in Japan. The Wii Mini, Nintendo's first major console redesign since the compact SNES, succeeded the standard Wii model on December 7, 2012 in Canada. The Wii Mini can only play Wii optical discs, as it omits GameCube and online game capabilities.

Online Services

Online Games
The online mode is completely free and uses the service Nintendo Wi-Fi Connection. The network program is included directly in the console, which eases the work of developers. The Wii is, from the beginning, sold with everything needed to play online and no subscription is required for Nintendo games. Nintendo believes that the online mode will be the turning point of the new generation of consoles and wishes to be present.

Virtual Console
With this platform and free Internet, the Wii can emulate games consoles NES (500 points), SNES (800 points), Nintendo 64 (1000 points), Turbo Grafx (600) Neo-Geo AES (900 points), Genesis (800 points) and Virtual Console Arcade (500 points).

Enjoy Hulu Plus and Netflix from your Wii console
Wii is great for family movie night too. You can stream thousands of TV episodes and movies right from your Wii console using Netflix. You can also enjoy current and classic TV series, and acclaimed films using Hulu Plus. All you need is a Netflix streaming account or Hulu Plus account, and wireless broadband Internet access.

The company chose to call its new console the "Wii." Nintendo has also expressed that the pronunciation of Wii, which is like the English word "we," tells you who this console is for -- all of us, everyone!  There are other implied or attached meanings in the new name -- one important one goes with related WiFi releases to be used with Nintendo's wireless gaming service, "Nintendo Wi-Fi Connection."  Naming aside, the company set a big goal -- to dramatically improve the interface for video games. With this strategy, Nintendo built an amazing amount of hype around its innovative controller for the Wii.


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